Treating every client as a priority Employee Benefit Advisors
Individual Insurance Advising Overview For those people you care about most

Innovative Plan Design

Plans w/ Tax Advantages

Voluntary Benefits

Key Person Benefits

Additional HR Services

Online Enrollment

New EASE Video

Individual Insurance Solutions

Our expert advisors guide you through the most proper and strategic way to utilize insurance to help protect you, your family and your business.

Life Insurance

Disability Insurance

LTC Insurance

“In all of our professional relationships, I pledge myself, and the entire team at Financial Way, to the following rule of ethical conduct: We shall, in light of all conditions surrounding those we serve, which we shall make every conscientious effort to ascertain and understand, render that service which, in the same circumstances, we would apply to ourselves.” STEVE H. WAY, FOUNDER

About us

Four Decades of Helping Clients Achieve Their Goals

Serving Businesses, Employers, Employees and Individuals in the Bay area and throughout California, Way Financial is a well-known Employee Benefits and Insurance Consulting Firm founded in 1973 by Steve H. Way, CLU, ChFC.

How We Help Employers & Their Employees

Innovative plan design, superior carrier options, and expert advice on various funding strategies & tax incentives designed to control health costs and increase employee health.

How We Help Individuals & Their Families

We provide affordable insurance strategies to help individuals protect themselves and their family’s future from financial uncertainty.

Our Planning process

Achieve Your Goals With a Personalized Plan

Whether you’re just starting out, well on your way to living your dream or eagerly approaching retirement, we can help make sure you’re financially prepared to achieve a lifetime of goals.

We will apply time-tested strategies, providing education and expert advice to help you make decisions based on your priorities. And as your circumstances and priorities change over time, we’ll work with you to revise your plan so you can meet each of life’s challenges head on and celebrate your accomplishments along the way.

Additional Employer Solutions

Benefits Management

Managing employee benefits can be time consuming and costly, especially when you make a mistake or miss deadlines.  As our client, we offer cutting edge technology, world class HR resources and timely HR services designed to help you stay on top of tedious benefit administration and eliminate complex compliance headaches.  Focus more on running your business with peace of mind knowing you’ll never miss another deadline.


Certifications & Memberships

Way Financial was founded by Steve H. Way to serve the financial and insurance needs of Businesses and Individuals throughout California.  Steve has a BA in Economics from the University of California at Berkeley. 
He is also a member of the following organizations:
-National Association of Health Underwriters (NAHU)
-Million Dollar Round Table (MDRT)
-Court of the Table
-Top of the Table
-Board Member, Diablo Valley Estate Planning Council

As a Chartered Life Underwriter® (CLU®) Steve Way is a financial professional who specializes in life insurance within the context of wealth, estate planning and risk management.  A CLU goes through rigorous training to achieve this prestigious idustry designation.

As a Chartered Financial Consultant® (ChFC®) Steve Way has advanced financial planning knowledge and has gone through extensive training on tax and retirement needs, special needs, wealth management, insurance, and more.

Serving Individuals and Groups of 2-500 Employees

Nation's Highest Rated Carriers

From the individual, to the small business to the large employer, Way Financial partners with the widest range of carriers in the market to strategically offer and combine, when necessary, different offerings to create cost-effective, quality benefits and benefit packages.